This Is New York City

The New York City Mayor’s Office called upon us to create this piece to accompany Mayor Michael Bloomberg’s State of the City address. The five-minute video celebrates the tireless optimism and relentless spirit of New York City and the people who call it home. Through several interwoven first person accounts, it looks back on how some of the most difficult moments in the city’s history have become some of our most triumphant.

New York City Office of the Mayor