Washington Mutual

In the fall of 2001, we met Washington Mutual, the Seattle-based consumer-banking giant through OptsEvents, one of our major clients and collaborators. A community focused institution, WaMu planned to bring their unique brand of banking across the country, beginning with New York and New Jersey in the summer of 2002.

With OptsEvents, Lovett developed a unique strategic and creative approach to documenting WaMu’s market-entry while producing video programming for a variety of corporate communications needs. Our objective was to extend the reach of the various initiatives, capture the spirit of the brand and explore the depth and breadth of their new stakeholders, from employees, customers and community organizations to the media, investors and Wall Street analysts.

The rest is retail banking history with WaMu’s launch of the largest marketing initiative in the history of retail banking. From innovative outdoor advertising and quirky TV, radio and print ads, to dynamic community programs and large public events, WaMu was everywhere, and we were there to capture the moments.

Our work with WaMu continued as we documented their Chicago and Denver marketing assaults the following year. The video above captures TeacherPalooza, an event sponsored by MaMu in Chicago that attracted 35,000 teachers and their fans.

In all we covered nearly two dozen programs in New York, Chicago and Denver. Videos have ranged from 60-second and five-minute executive highlights cuts to 20-minute training films to 90-minute “meeting-in-a-box” programs. Applications have included employee recruitment and orientation to manager training to internal and external executive presentations. Venues have included national manager meetings, conference keynote addresses and museum galas in New York, Chicago and Denver.

Opts Ideas

2004-05